[[listen to it with speakers ON]

...well these comments indeed took some while to come, but I "always wanted" to write on the above piece of video! a subtle urge to appreciate the very best!

The above commercial sure provides ample inspiration for one to own an SUV. A mind-boggling compilation! I wonder if there has been ever a commercial like this, which will make you watch it over and over again...somewhere surely it satisfies the "adrenaline" that it creates!

Even though advt far "exceeded" the product itself, it nevertheless gave a boost to the dying Tata Safari a few years ago!

Commercial advts beamed into living rooms, are often regarded as the most critical marketing ploy when it comes to consumer products. They more often than create a sentiment of "purchase" and drive the sales. Tata's Safari was always a non-starter ever since it was born! Nagging issues, poor fit -finish, "drawn down saggy" engine, "not so great" ride quality, and practically everything else with the SUV seemed to be wrong...And every time they had a variant coming, it was no more than the same old wine in a new bottle!

Getting back to the advt, its a flawless work of thoughts put together!
The one thing that makes this advt a masterpiece indeed is the content, way the "content" is put across and off-course along with the sound-track that runs in the background. Though its inspired from the number "Summer Overture", its been re-creating quite differently and almost to perfection!

The built up to the peak, is quite dramatic. The phrases like "I always wanted to quit on Monday morning", "I always wanted to chase the rain"! "Always wanted..."

...doesn't leave anything to be said!